HOÀNG LÊ
PHƯƠNG TRÂN
Turning insights into content that connects, converts, and grows brands.
About me
I'm Trân
My marketing journey began in 2023 when I built Chabum, an online gift brand, from scratch. By taking on everything from content creation and visual production to sales and operations, I gained hands-on experience across multiple areas of marketing. This journey gave me a holistic perspective on how content, branding, and business work together.
To me, content marketing is the intersection of three main elements: Creativity, Data-driven thinking and Customer understanding.
Work Experience
Owner & Operator of Chabum
01/2023 - Present
Junior Content Marketing
Mămmy Vietnam
05/2026
Marketing Intern
Mămmy Vietnam
01/2026 - 04/2026
SKILLS
Education
Ho Chi Minh City University of Economics and Finance
Major: Marketing · GPA: 3.27 / 4.00
Certificates
TOEIC 705
Microsoft Office Certificate
Basic Adobe Photoshop Certificate
Mămmy Vietnam
Junior Content Marketing | Marketing Intern
(01/2026 – 05/2026)
Scope of Work
Multi-channel Content Management
Content Planning
Developed diverse content plans to share relatable parenting knowledge with mothers.
FACEBOOK CONTENT PLAN
TIKTOK CONTENT PLAN
Product Content
Simplified complex nutrition science into relatable and persuasive marketing content, enabling parents to better understand the product's core value and unique selling points (USPs).
Sales Content
Developed social media posts and banner copy for Mega Sale, Mini Sale, and seasonal promotional campaigns to increase reach and drive conversions.
Brand Awareness Content
Developed and executed brand awareness content to strengthen brand recognition, deliver consistent brand messaging, and build stronger connections with the target audience.
Planned content, participation mechanics, and contest rules for Facebook Fanpage minigame campaigns to increase engagement and strengthen brand affinity.
Video Content Planning & Scriptwriting
Developed TikTok and Facebook Reels scripts aligned with campaign objectives. Provided creative direction for production and filming teams.
Short-form Video Production (Tiktok & Reels)
Collaborated with production teams during filming and editing. Controlled visual quality, pacing, and messaging to optimize viewer experience.
POSM Design Brief at Retail
Developed creative briefs for POSM materials to support sales activities and enhance brand visibility at points of sale. Proposed content, key messages, and layouts aligned with campaign objectives.
Social Media Design
Designed banners and social media posts aligned with brand guidelines and campaign objectives. Ensured consistency in visual identity, layout, and brand messaging across all marketing materials.
Growth Metrics
Founder of Chabum
(01/2023 - Present)
Brand Overview
Chabum is a gift and accessories brand that I founded and have been developing since 2023. Inspired by the desire to create personalized gifts that convey emotions, Chabum focuses on gift products that help customers preserve meaningful moments and connect with their loved ones.
Vision
Built a friendly, trustworthy, and memorable gift brand where customers can find personalized products to preserve or express emotions to their loved ones and friends.
Mission
Deliver personalized gifts that help customers preserve memorable moments, express emotions, and create meaningful connections with loved ones.
Brand Development
Developed brand identity and communication direction to build consistency and enhance brand recognition.
Content Marketing
Planned and produced multi-platform content to develop the brand and drive business performance across digital platforms.
E-commerce Management
Managed and developed Shopee & TikTok Shop stores, conducted keyword research to increase visibility and tracked sales performance.
Operations & Customer Service
Managed inventory and stock, processed and tracked orders, and provided pre- and post-purchase customer care to ensure smooth operations.
RESULTS ACHIEVED
